Annual General Assembly of I.C.I Group.
Dear members, Dear sympathisers. There are five fundamentals from which I.C.I Group, as a Tunisian non-profit organization, doesn’t derogate during 10 years: Professionalism, humility, commitment, dedication to improve the international competitiveness of Tunisian SMEs and selflessness. They are in our DNA and thanks to which I.C.I Group has become a think-tank of reference followed by more than 20,000 people around the world. Despite this fantastic success that warms our hearts,inspires our vision and motivates our self-sacrifice, I.C.I Group needs today more than even to renew and bring itself up to date with new technologies,innovation,climatic change, new values of international business …
How businesses and SMEs can overcome the Covid-19 business crisis ? By Mohamed BEN HAMED.
Around the world, the pandemic Covid-19 continues to produce a massive and sudden shock and plunge the economy of certain countries into a severe recession. The most affected countries are those where the epidemic has been most severe and which are characterized by a high dependence on tourism, exports and external financing. In this respect, the example of Tunisia is terrifying in many ways. In fact and since the cholera pandemic it suffered in the 19th century, Tunisia is probably facing, with the Covid-19 pandemic, the most critical health crisis in its history. The damage that this pandemic has …
How to promote an inclusive economy for society and business in Tunisia? By Mohamed Ben Hamed.
This short publication marks the launch of the efforts of I.C.I Group to advance tunisian enterprises for an inclusive economy and seeks to elevate the attention to ways this economy can improve society’s standard of living and reduce exclusion and poverty as well as opportunities for business for market expansion. More than even and because Coronavirus pandemic and economical crisis, millions of Tunisian citizens can’t today access to essential products and services including goods, basic healthcare, protected environment, energy and communication technology, thousands of small and medium-sized enterprises suffer from the lack of a serene environment in order to develop …
2 – Going international for small businesses : How to develop an adaptation strategy based on product adaptation?.
It is a fact. Today more than even, it is very hard to find a market across the world where there is no competition. This competition includes innovation, manufacturing process, technological performances, design,quality of product, prices, marketing, packaging,warranties,etc. In addition, experience shows that when those combinations are well prepared, they boost not only productivity but also growth and profitability of exporters.That is why Groups and companies having enough money and looking to enter new markets invest in adaptation strategy in order to perform their competitiveness. In contrast, small businesses looking to exporting and to going international often suffer …
EXPORTING (6): Why it is time for small and medium-sized businesses to go international? By M.Benhamed.
Today more than even international business dynamics are changing fast, world wide web is making it easy to sell products and services and exporting is boosting sales and profits. So much so that many organizations and companies are going international with different objectives and strategies and perfectionning their Websites and marketing messages in several languages in order to take advantage of new emerging markets in America, in Asia, in Europe and in Africa. “How do I fit in this changing world?”. May be as beginner in exporting, you start by asking yourself this question. To put it simply, let’s …
EXPORTING (4): Concretely,how to do exporting? M.Benhamed.
Many people and small companies invest time and capital to take advantage of business opportunities in overseas markets across the world. Some succeed, others do not. It seems that exporting is an area of professionals and that doing business in France is much different from doing business in USA, Canada from Morocco, Germany from Nigeria, Spain from South Africa… The reality is when it comes to exporting, amateurism is not conceivable. In fact, this activity exposes exporters to new constraints,risks and ways that they have not experience such as entry to a new market, knowing other culture and language,dealing with …
EXPORTING (3):2nd STEP, DEVELOP A BUSINESS PLAN FOR EXPORT.M.Benhamed.
According to our last post dedicated to the 1st step of exporting, your vision is now clear, your goals are defined and your export strategy well established.So, you should move to the 2nd step:ie develop a business plan or an action plan for export. Let us enleye on that through three questions : *1st question:What a business plan for export means exactly? To put it simply, we can say that a business plan is ” a formal statement of a set of business goals and a plan for reaching those goals “. On another terms, it is a projection two …
Exporting (3): 1st step, building up an export strategy. By M.Benhamed.
Assuming that your understand and reasons about exporting are now clear, your company will need to think about the first step of exporting, i.e. export strategy as an essential component of its core business. At this effect, let’s show you briefly what are the key elements of export strategy, how export strategy can help your company and what are the mistakes to avoid when building an export strategy. 1.The Key elements of export strategy: Exporting can be a great option for going abroad and entering into new markets. But in the same time, it can be frustrating and financially risky. …
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