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This short publication marks the launch of the efforts of I.C.I Group to advance tunisian enterprises for an inclusive economy and seeks to elevate the attention to ways this economy can improve society’s standard of living and reduce exclusion and poverty as well as opportunities for business for market expansion. More than even and because Coronavirus pandemic and economical crisis, millions of Tunisian citizens can’t today access to essential products and services including goods, basic healthcare, protected environment, energy and communication technology, thousands of small and medium-sized enterprises suffer from the lack of a serene environment in order to develop …

Going international is for all, small or big companies. By going international companies can reduce their dependence on the local market, reach new customers and increase their productivity and business. But experience shows that when going international  big company  is: More disposed than small business to spend enough financial resources on exploring new export opportunities , on developing new markets in foreign countries, on doing promotion and advertisement and on building its brand in the markets places; Better prepared than small business to build an export marketing strategy. In add, the export marketing strategy adopted by big companies is generally  …

It is a fact. Today more than even, it is very hard to find a market across the world where there is no competition. This competition includes innovation, manufacturing process, technological performances, design,quality of product, prices, marketing, packaging,warranties,etc. In addition, experience shows that when those combinations are well prepared, they boost not only productivity but also growth and profitability of exporters.That is why Groups and companies having enough money and looking to enter new markets invest in adaptation strategy in order to perform their competitiveness.     In contrast, small businesses looking to exporting and to going international  often suffer …

Today, going international offers firms and groups new horizons for development and growth. In order to increase their chances to go international and to succeed in a given market, export-oriented companies adopt market research in their export strategy. Because if done correctly, market research has the ability to support decision as far as  business is never simple and finding out what actually drives a given market is imperative. Export-oriented firms & Market research: Usually, to do market research export-oriented companies adopt two process: Secondary market research:  To be simple, let us say that this process mainly consists on collecting valuable …

Today more than even international business dynamics are changing fast, world wide web is making it easy to sell products and services and exporting is boosting sales and profits. So much so that many organizations and companies are going international with different objectives and strategies and perfectionning their Websites and marketing messages in several languages in order to take advantage of new emerging markets in America, in Asia, in Europe and in Africa.   “How do I fit in this changing world?”. May be as beginner in exporting,  you start by asking yourself this question. To put it simply, let’s …

Experience shows that exporting isn’t an easy journey. It seeks motivation, time, financial and human resources, capacity to face difficulties when going abroad,etc. That means if done correctly, exporting can be a great opportunity to entry new markets, to gain experience and to increase sales and profit. If done uncorrectly, it can be complex,frustrating and financial risky. In particular for beginners. Why exporting is frustrating for beginner? Because as beginner, you are just starting out in export business, novice in this area and more likely to make lot of mistakes the first time. This is normal. But you don’t worry …

Many people and small companies invest time and capital to take advantage of business opportunities in overseas markets across the world. Some succeed, others do not. It seems that exporting is an area of professionals and  that doing business in France  is much different from doing business in USA, Canada from Morocco, Germany from Nigeria, Spain from South Africa… The reality is when it comes to exporting, amateurism is not conceivable. In fact, this activity exposes exporters  to new constraints,risks and ways that they have not experience such as entry to a new market, knowing other culture and language,dealing with …

According to our last post dedicated to the 1st step of exporting, your vision is now clear, your goals are defined and your export strategy well established.So, you should  move to the 2nd step:ie develop a business plan or an action plan for export. Let us enleye on that through three questions : *1st question:What a business plan for export means exactly? To put it simply, we can say that a business plan is ” a formal statement of a set of business goals and a plan for reaching those goals “. On another terms, it is a projection two …

Assuming that your understand and reasons about exporting are  now clear, your company will need to think about the first step of exporting, i.e. export strategy as  an essential component of its core business. At this effect, let’s show you briefly  what are the key elements of export strategy, how export strategy can help your company and what are the mistakes to avoid when building an export strategy. 1.The Key elements of export strategy: Exporting can be a great option for going abroad and entering into new markets. But in the same time, it can be frustrating and financially risky. …