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I would like to thank you for all the messages of appreciation and encouragement that you have sent me by e-mail or via Linkedin following the online Workshop “Synergies innovation-export?‘ which was organized by I.C.I Group on 8th April 2020. I’m very glad to hear that this workshop was a successful event and that it met your expectations. Therefore, our organization  is proud of the competence and expertise of its members and can continue its mission to support Tunisian SMEs by providing concrete ways and solutions related to innovation and international development. That is why I’m counting on your participation …

Around the world, the pace of change generated by new technologies, innovation, digital transformation and artificial intelligence is advancing industries and businesses at high speed.So, the most important challenge of enterprises that are looking to expand their export activities and to target new markets  is to adapt to this progress and to take advantage of it. In this optic and according to its continued efforts to bring the most value to SMEs, ICI Group -as a think tank- is releasing a deck that the experts of our organization have worked on extensively over this month: Organizing an interactive Workshop “Let’s …

As a non-profit organization, I.C.I Group has or over the past 6 years providing free advice, leads and concrete solutions in international business. It has been also giving helping hand to small and midium enterprises to take on the challenges associated with innovation, non-price competitiveness, exporting and entry new markets. This would not have been possible without the persevrerance and expertise of I.C.I Group’s members,trust expressed by entrepreneurs  toward our organization, continuous actions  and relevant articles published on our Website (www.ici-groupe.org) and Linkedin. Givinng the rising complexity of exporting today and giving that in this time of constant competition where …

Going international is for all, small or big companies. By going international companies can reduce their dependence on the local market, reach new customers and increase their productivity and business. But experience shows that when going international  big company  is: More disposed than small business to spend enough financial resources on exploring new export opportunities , on developing new markets in foreign countries, on doing promotion and advertisement and on building its brand in the markets places; Better prepared than small business to build an export marketing strategy. In add, the export marketing strategy adopted by big companies is generally  …

It is a fact. Today more than even, it is very hard to find a market across the world where there is no competition. This competition includes innovation, manufacturing process, technological performances, design,quality of product, prices, marketing, packaging,warranties,etc. In addition, experience shows that when those combinations are well prepared, they boost not only productivity but also growth and profitability of exporters.That is why Groups and companies having enough money and looking to enter new markets invest in adaptation strategy in order to perform their competitiveness.     In contrast, small businesses looking to exporting and to going international  often suffer …

Today, going international offers firms and groups new horizons for development and growth. In order to increase their chances to go international and to succeed in a given market, export-oriented companies adopt market research in their export strategy. Because if done correctly, market research has the ability to support decision as far as  business is never simple and finding out what actually drives a given market is imperative. Export-oriented firms & Market research: Usually, to do market research export-oriented companies adopt two process: Secondary market research:  To be simple, let us say that this process mainly consists on collecting valuable …

Today more than even international business dynamics are changing fast, world wide web is making it easy to sell products and services and exporting is boosting sales and profits. So much so that many organizations and companies are going international with different objectives and strategies and perfectionning their Websites and marketing messages in several languages in order to take advantage of new emerging markets in America, in Asia, in Europe and in Africa.   “How do I fit in this changing world?”. May be as beginner in exporting,  you start by asking yourself this question. To put it simply, let’s …