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ONE OF OUR GREATEST JOYS AT THE END OF 2019 IS TO THANK YOU ALL FOR YOUR INTEREST IN THE ACTIONS AND PUBLICATIONS OF I.C.I GROUP AND TO WISH YOU THE BEST FOR 2020. …

As a non-profit organization, I.C.I Group has or over the past 6 years providing free advice, leads and concrete solutions in international business. It has been also giving helping hand to small and midium enterprises to take on the challenges associated with innovation, non-price competitiveness, exporting and entry new markets. This would not have been possible without the persevrerance and expertise of I.C.I Group’s members,trust expressed by entrepreneurs  toward our organization, continuous actions  and relevant articles published on our Website (www.ici-groupe.org) and Linkedin. Givinng the rising complexity of exporting today and giving that in this time of constant competition where …

Going international is for all, small or big companies. By going international companies can reduce their dependence on the local market, reach new customers and increase their productivity and business. But experience shows that when going international  big company  is: More disposed than small business to spend enough financial resources on exploring new export opportunities , on developing new markets in foreign countries, on doing promotion and advertisement and on building its brand in the markets places; Better prepared than small business to build an export marketing strategy. In add, the export marketing strategy adopted by big companies is generally  …

It is a fact. Today more than even, it is very hard to find a market across the world where there is no competition. This competition includes innovation, manufacturing process, technological performances, design,quality of product, prices, marketing, packaging,warranties,etc. In addition, experience shows that when those combinations are well prepared, they boost not only productivity but also growth and profitability of exporters.That is why Groups and companies having enough money and looking to enter new markets invest in adaptation strategy in order to perform their competitiveness.     In contrast, small businesses looking to exporting and to going international  often suffer …

Today, going international offers firms and groups new horizons for development and growth. In order to increase their chances to go international and to succeed in a given market, export-oriented companies adopt market research in their export strategy. Because if done correctly, market research has the ability to support decision as far as  business is never simple and finding out what actually drives a given market is imperative. Export-oriented firms & Market research: Usually, to do market research export-oriented companies adopt two process: Secondary market research:  To be simple, let us say that this process mainly consists on collecting valuable …

Today more than even international business dynamics are changing fast, world wide web is making it easy to sell products and services and exporting is boosting sales and profits. So much so that many organizations and companies are going international with different objectives and strategies and perfectionning their Websites and marketing messages in several languages in order to take advantage of new emerging markets in America, in Asia, in Europe and in Africa.   “How do I fit in this changing world?”. May be as beginner in exporting,  you start by asking yourself this question. To put it simply, let’s …

Experience shows that exporting isn’t an easy journey. It seeks motivation, time, financial and human resources, capacity to face difficulties when going abroad,etc. That means if done correctly, exporting can be a great opportunity to entry new markets, to gain experience and to increase sales and profit. If done uncorrectly, it can be complex,frustrating and financial risky. In particular for beginners. Why exporting is frustrating for beginner? Because as beginner, you are just starting out in export business, novice in this area and more likely to make lot of mistakes the first time. This is normal. But you don’t worry …

Many people and small companies invest time and capital to take advantage of business opportunities in overseas markets across the world. Some succeed, others do not. It seems that exporting is an area of professionals and  that doing business in France  is much different from doing business in USA, Canada from Morocco, Germany from Nigeria, Spain from South Africa… The reality is when it comes to exporting, amateurism is not conceivable. In fact, this activity exposes exporters  to new constraints,risks and ways that they have not experience such as entry to a new market, knowing other culture and language,dealing with …